Lobby B | LG Innotek
Bekasi, Indonesia
Concept Design
This space embodies a modern industrial style combined with a professional corporate atmosphere. The design emphasizes openness, transparency, and functionality through the use of exposed materials, large glass panels, and clean geometric forms. The double-height volume creates a strong visual impact, making the lobby feel spacious, welcoming, and contemporary.
1. Material Palette
- Exposed Red Brick Walls: Create an industrial character while adding warmth and texture.
- Glass Façade and Large Windows: Maximize natural light penetration and strengthen the sense of openness.
- Polished Stone Flooring: Provides durability, elegance, and reflective qualities that enhance brightness.
- Metal Railings and Structural Elements: Reinforce the industrial aesthetic with a modern finish.
2. Spatial Experience
- The double-height ceiling enhances the perception of grandeur and creates a visually impressive entrance area.
- The mezzanine level adds depth and allows visual connectivity between floors.
- The staircase serves as both a circulation element and an architectural focal point.
3. Lighting Strategy
- Natural daylight enters through the full-height glass windows, reducing dependence on artificial lighting.
- Wall-mounted accent lights highlight the brick texture and create a warm ambiance during evening hours.
- Recessed ceiling lights maintain a clean and minimalist appearance.
4. Color Scheme
- Warm Brick Red: Adds character and authenticity.
- Neutral Gray Flooring: Balances the warmth of the brick.
- Black Steel Frames: Provide contrast and a contemporary industrial look.
- White Surfaces and Ceilings: Enhance brightness and create visual balance.
5. Corporate Branding Integration
- Motivational statements applied to the staircase risers communicate company values and culture.
- Branding elements can be integrated through:
- Logo signage on the main feature wall.
- Corporate colors in furniture and accent details.
- Digital information displays within the lobby area.









