Lavenue

Concept Design

A modern minimalist interior design with Japanese-inspired furniture emphasizes simplicity, functionality, and natural harmony. The space is clean and uncluttered, featuring neutral color palettes such as white, beige, soft gray, and warm wood tones. Large open areas, natural lighting, and balanced layouts create a calm and relaxing atmosphere. Japanese-style furniture made from natural wood, with low-profile designs and clean lines, adds warmth and elegance to the interior.

1. Architectural Philosophy: “Fluid & Seamless”

This design avoids sharp, rigid angles. Note the curved elements (arches) on the walls that blend seamlessly with the counter tables.

Geometric Accents: The use of slanted lines and asymmetrical curves creates a dynamic and futuristic impression.
Integrated Shelves: Display areas (for trophies/products) are “embedded” into the walls with hidden downlighting, providing a dramatic effect without making the room feel cramped.

2. Color Scheme: “Clean Tech Palette”

The colors used are very limited but effective in highlighting the brand identity.

Dominant White & Light Gray: Gives a hygienic, spacious, and modern impression.

Corporate Red Accents: Thin red lines along the walls serve as a “lifeline” connecting the LG Innotek logo to the entire room, subtly reinforcing the branding.

3. Lighting Concept: “Indirect Brightness”

Lighting is a key element in this design.

Linear Ceiling Lights: Long LED lights on the ceiling provide even lighting and add the impression of a time corridor or futuristic laboratory.

Spotlight Display: Focused lighting on product/award display areas to create focal points.

4. Furniture Selection: “Ergonomic Softness”

To balance the “cold” and hard walls, furniture with softer textures was selected.

Modern Tub Chair: Made of gray fabric with slender black legs. The curved design of the chair harmonizes with the wall design.

Round Table: The use of a round table encourages more fluid and collaborative communication between visitors.